The Brewery Industry In Nigeria

The Brewery Industry In Nigeria The brewery industry belongs to the manufacturing sector under the Nigerian Stock Exchange (This Day, 2011). It dates back to over six decades with the birth of the pioneer company; Nigerian Breweries in 1949 with of star larger beer, followed by Guinness Nigeria in 1962 with Guinness stout. The major products in the brewery industry are beer, stout and non-alcoholic drinks (Corporate Nigeria, 2010/2011). For the purpose of this paper, beer will be used to connote lager and stout. The industry experienced a boom in the 1970s due to the fledging oil industry and rapidly increased from less than five n 1970 to over thirty by 1980 (Obot, 2000). The ownership of the firms in the industry are either public or state-owned with or without foreign partnership. There are challenges of high operational costs due to importation, expert-skilled labour, maintenance of machinery and equipments. These challenges have lead to the closure of quite a number of the smaller firms in the early 80s leaving only the large firms with strong financial base.. At present, there are thirteen brewery (Nigerian Custom Service, 2011) companies left with only four listed under the Nigerian Stock Exchange (This Day, 2011). The industry is at the maturity stage of its life cycle but still remains one of the striving industry in the Nigerian manufacturing sector. It has a direct employment of over 30,000 personnel and an indirect employment of over 300,000 thousand personnel as a result of the firms providing ancillary services to the industry (Equity Research report, 2006). Nigerian Breweries and Guinness Nigeria are the two major players in the industry with . Nigerian Breweries leading the market with about 65% market share while Guinness Nigeria follows with about 25%. They both enjoy economies of scale and have good return on their investment (Corporate Nigeria, 2010/2011). Analyses of Macro-environmental factors Every industry is affected by factors in the environment in which they operate. These factors which they have no direct control over, may either impact positively or negatively on the industry. The factors used for this analysis are Political, Economic, Social and Technology. Political The Nigerian political history after independence in 1960 has been characterized by a compendium of military and civilian governments. The military regimes had adversely affected the real sector, an example was the ban placed on importation of barley; the raw material for production of beer, by the military government of Buhari in 1987 (Porter Phillips-Howard, 1994). However the past twelve years of civilian government has witnessed relative stability in most parts of the country except for the restiveness in the Niger Delta region, which has dwindled the countrys crude oil revenue. It is expected that the on-going elections will successfully usher in a new civilian government that will further stabilize the polity and create an enabling environment that will attract foreign investors and stimulate the resuscitation of the real sector (Corporate Nigeria, 2010/2011). Economic Nigeria operates a mixed economy which encourages the co-existence of both the private sectors and the state in the market place. It is an emerging economy with potential economic power given the abundant resources. The countrys economy is well diversified along sectoral classification with the oil sector accounting for over 80% of its GDP, through crude oil export thereby making its revenue highly susceptible to the vagaries of the trends in the international market (Corporate Nigeria, 2010/2011). The economy is supported by a very resilient and strictly regulated financial system that has gone through several reforms within the past decade. While the exchange rate has been relatively stable in the past two years, interest rates have been closely regulated by the Central Bank of Nigeria while efforts to bring inflation rate below single digit has been elusive. Other factors that have contributed to the harsh economic climate in Nigeria are lack of power and inadequate infrastructure. The period between years 2000 and 2010 has witnessed the closure of more than 850 industries. However, with the trend of increase in the manufacturing GDP over the past years (i.e. 2008: 3.6%, 2009: 4.2%), it is expected that a stable terrain will continue to attract investors in years to come (Corporate Nigeria, 2010/2011). Social Nigeria with its population of about 150 million is a huge potential market for investors. The country is the second largest beer market in Africa after South Africa. South Africa with a population of 47.9million according to 2007 statistical data, has a beer consumption per capita of 50 hectolitres while Nigeria has 10 hectolitres per capita. Industry operators are of the view that the existing firms capacity are not enough to meet the demand of the market, and there is therefore room for expansion (Momoh, 2009). Nigeria is a diverse country with over 250 ethnic groups. The population of the country gives a religious spread of Muslims(50%), Christians(40%) and indigenous religions(10%). The Muslims and Pentecostal Christians do not indulge in beer consumption due to their religious beliefs (Corporate Nigeria, 2010/2011) The above notwithstanding, beer consumption remains a social activity in Nigeria and the sale of the commodity has continued to increase from year to year.. Technology The brewery industry is highly capital intensive. This accounts for the reason why the ownership structure is either public and/or state-owned with/without foreign partnership. The technology for the industry, spare parts and expert technicians are not available in country and therefore highly dependent on foreign exchange. Guinness for example has Diego of Ireland as its foreign partner (Trade Invest, 2009). The ban on importation of barley in 1987 necessitated the industry to settle for local substitute of maize and sorghum as raw materials for its production. The resultant plant conversion to accommodate the new raw material input-mix cost Nigerian Brewery a whopping sum of 100million naira! (Equity Research report, 2006). One of the major challenges facing the industry is the maintenance of equipments and machinery. The players commit huge financial resources in technology and upgrades in order to remain competitive (Equity Research report, 2006). Analysis of Industry Competitiveness using Porter Five Forces Industry competitiveness is said to determined by bargaining power of buyers, power of suppliers, threats of new competitors, threat of substitute products and rivalry among existing firms. The profitability of the industry is determined by these five Forces as they influence prices, costs and required investment (Porter, 1985). Bargaining Power of Buyers Buyers create demand in the market and their bargaining power would represent a strong competitive force if they have sufficient bargaining leverage to influence and obtain price concessions and other favourable terms and conditions of sale (Thompson et al, 2010). In the case of the brewery industry, consumers are scattered across specific regions in the country. Some states in the Northern part of Nigeria do not permit the sale of alcoholic beverages due to religious beliefs. The price elasticity demand for sales of brewery products is inelastic, an increase in price may not have a significant impact on demand. A decrease in consumer disposable income may have a small impact on demand, as buyers may go for cheaper brands or substitute products. The introduction of a new product into market that is not related to the brewery industry may compete with brewery products for consumer disposable income. The introduction of GSM service into the Nigerian market in 2003 created a serious competition for the brewery industry (Equity Research report, 2006). The industry has good distribution networks, in fact, they are the buyers in the industry as they control movement of the products from the producer to the retailers, and thus determine the price of the products to a certain extent. This unfortunately does not allow interaction between the producers and the consumers, however the players in the industry especially the two big players strive to maintain contact with their consumers by advertisements, promotion of events and also sponsorships of various programmes and activities (Jernigan Obot, 2006). Bargaining Power of Suppliers Suppliers in the industry include distributors of raw materials, components and finished products. Such components include bottles, crown corks, labels e.t.c. These services are outsourced because the Nigerian law does not permit the brewery firms to produce them (Equity Research report, 2006). There are more distributors and suppliers than existing brewery firms in existence. The raw materials and components being undifferentiated give the manufacturers the luxury to chose their suppliers at will (Equity Research report, 2006). Nigerian Breweries alone has about 147 distributors and wholesalers within the country (Famurewa Orekoya, 2008). However the distributors may pose a threat to the industry during industrial actions. Threat of new Entrants According to Porter, the threat of new entrants will affect the profitability of an industry (Porter, 1985) as the incumbents may be forced to lower their prices in order to discourage new entrants thereby reducing profitability. In the Nigerian Brewery industry, some factors which help to raise barrier to entry include capital requirements, legal costs, economies of scale, distribution networks (oppapers.com, 2011). Nigerian Breweries and Guinness both have foreign technical partners who provide the needed technical and financial assistance (Corporate Nigeria, 2010/2011). The other companies are mainly public or state owned and are localised within their region. There were no new entrant into the business, until 2009 when SABMiller a South African company came on stream with the acquisition of Peabody Breweries and Standard Breweries. SABMiller strategy in gaining part of the market share was to produce low cost beer for a segment of the market who could not afford the premium brand of the existing market. However Nigeria Breweries was already producing such through Consolidated Breweries one of its subsidiary (Corporate Nigeria, 2010/2011). Threat of Substitute The availability of substitute may impact an industrys profitability as consumers may decide to switch to a substitute product (Boeing et al, 2008). In Nigeria the consumption of traditional drinks such as burukutu, palm wine and ogogoro has a cultural affinity among consumers in the rural and urban areas. Other potential substitutes include alcoholic drinks such as wine, brandy, vodka and non alcoholic drinks such as malt, juice, soft and energy drinks. The alcoholic drinks are known to be consumed by a higher segment of the society (Jernigan Obot, 2006), while the non-alcoholic drinks are to target the non-beer consuming religious groups. Beer however remains the beverage of choice as some studies carried out have shown its predominant preference over other alcoholic beverages (Obot, 2000). Beer is known to account for 96% of alcoholic sales in Nigeria (Corporate Nigeria, 2010/2011). Intensity of Rivalry among existing firms This is a measure of the extent to which existing firms compete among each other for customers, this could be price and non-price based (Boeing et al, 2008). In the industry as mentioned earlier, competition is between the two major players, however there are no price wars as the products are differentiated and price differences are insignificant. The industry produces 22 brands of lager and 4 brands of stout besides other non-alcoholic drinks, Nigerian Breweries dominates the market in the larger (Star) segment while Guinness dominates the stout (Guinness) segment (Corporate Nigeria, 2010/2011). For non-priced based competition, the two companies compete on product innovations, such as packaging, branding and advertisements. Consumers have witnessed innovation of packaging from bottle to can and sip-it packs. Summary of Five Forces A summary of the five forces is hereby presented in the table below using key drivers and resultant effect on industry (Boeing et al, 2008). Table 1 Force Key drivers Effect Power of buyers Concentration is high, no bargaining leverage Low Power of suppliers Suppliers more than Producers Low Threat of substitute Increased growth in substitute industry High Threat of new Entrant High barrier to entry Low Intensity of rivalry Two major competitors Moderate Overall analysis Moderate SWOT Analysis SWOT analysis will be used to measure an organizations strengths and weaknesses, opportunities and threats in the industry on a four cell chart (Dibb et al, 2006). Figure 1 Strength Economies of scale Strong financial base Experience High staff turn-over Inflexible technology Cost Control Weakness Opportunity Technology Market growth Good distribution network Govt legislation Continued low margin Failure to capture mkt growth Threat (Dibbs et al, 2006) Recommendations With strength and opportunity, an organization in the industry can capitalize by expansion or acquisition of weaker firms. An organization with opportunity and internal weakness should watch the market slowly and formulate a strategy to build on its weakness. A weak organization facing threat should take the strategic turn-around required, by exiting the business or allow itself to be taken over by a bigger firm. An organization with strength but facing threat should use its strength to overcome its weakness (Dibb et al, 2006) Hirschmann Herfindahl Index (HHI) HHI is a measurement of the concentration of an industry. It is measured by squaring the sum of the market share within that industry . A HHI figure greater than 1800 imply an industry that is considerably concentrated (Boeing et al, 2008). Table 2 Company Revenue (2009)m Market share Market share^2 Nigerian Breweries $1,100 65% 4,225 Guinness Nigeria $ 587.7 25% 625 Others 10% 100 Total 4,950 (Corporate Nigeria, 2010/2011). The HHI measure gives a figure of 4,950 which shows a highly concentrated industry tending towards an oligopoly (Boeing et al, 2008). Conclusion The brewery industry has proved to be a sustainable business in Nigeria with over six (6) decades of operation and having survived years of unstable polity, economic downturns and different government policy and reforms. The industry has been consistently dominated by Nigerian Breweries and Guinness and is sadly tending towards oligopoly with the acquisition of five existing breweries by Nigerian Breweries (allAfrica.com, 2011). Nigeria is still considered one of the least penetrated beer market in the world in terms of its demographic population of over 150million (allAfrica.com, 2011). More investors are definitely welcome, however such investors will need to commit huge capital outlay to build plants or acquire existing firms and also create a strong distribution network in order to compete with the existing firms. Beer consumption is a win-win situation, Nigerians drink when they are happy and wish to celebrate, they also drink when they are sad or emotionally down. The brewery industry will therefore continue to enjoy a sustained growth in the country.

Dating Your Best Friend Essay

I ask myself sometimes why now and not then, I think this was how it was meant to be the whole time. We met in first grade and became real good friends right from the start. I remember playing a lot together with our friends. We also lived just across the street from each other so imagine, seeing each other at school and after school play even more outside after our homework was done, it was a great way of spending time together. Unfortunately after first grade, we somehow had to go to different schools, but we still got together after school and played together. It wasn’t until after 4th grade that I moved to a new neighborhood and didn’t see him again until 8th grade. We saw each other and recognized one another and again we became inseparable. We had a few classes together and we were always partners whenever we were assigned to grab a partner. Also that same school year, all the rumors started; that we liked each other, we were going to end up going out, we were always together and so on. I did think about it but we were just fourteen year olds who had no age and no intention of dating. We were the best of friends in middle school and kept going strong. Our high school years came real quick as we kept on growing up together and watching each other blossom into young adults. We were still the best friends ever, and the same rumors still kept going around. We somehow managed to have classes together which were very good for the both of us because we never wanted to be apart. We still had no intention of going out, because we didn’t want to break that wonderful friendship we had made and kept for so long. It wasn’t until Valentine’s Day of freshman year when I started feeling a little something for him. He sent me a valentine with the following message â€Å"Happy Valentine’s Day! Thanks for being an awesome friend! † I thought at that moment â€Å"Oh, friend† but I let it slide because I felt it was not a big deal. Sophomore year rolled around, we were still the best friends ever, and the rumors and gossip continued. We had classes together again, nothing special happened until the very end of that school year. We were saying goodbye to each other and we hugged, but we hugged each other for a while. I honestly felt that â€Å"spark† between us. I thought he felt the same (he told me later on that he did). We parted ways and kept in touch a bit in the summer, and didn’t see each other again until next year, junior year. That year I couldn’t hide what I felt for him, I was actually becoming more and more in love with him. I can tell he was also falling for me as well. It’s one of those things a girl can tell without being told anything. We were still the best of friends, and the rumors were still going (I was very surprised, yet a bit amused). This year was different because we’re now sixteen/ seventeen and had grown up more. Yes we were inseparable, but those feelings were becoming more noticeable to everyone except to one another. Yet nothing happened and we were still the best of friends. Senior year was a big year for us; it was the last year that we might be together. My feelings for him were now stronger than ever, I wanted to be more that friends, but for some reason he always seemed to avoid me and not talk at all. I don’t know why, I was hoping for him to say something to me, since I had heard from many that he actually did love me. But nothing happened, so I gave up on him in that aspect of us. I had revealed to one of my good friends that I did love Isaac and wanted more. He revealed to that same person that he loved me too. I found out from her and I went to talk to him, he immediately got upset and denied everything. With that being said I also denied everything because I thought to myself that was his chance and he blew it. We got really mad at each other and said â€Å"we are friends and that is it†. We didn’t stay mad for that long; we got back to talking again. I decided to date a guy that year; it was going well until I saw Isaac. He saw us holding hands, I saw his face turn red with anger, and just walked away upset. I knew it upset him but I had no idea why, we had settled on being best friends. We still enjoyed all the senior activities like prom, boat trip, and finally graduation. We both graduated and saw each other for what could be the last time. He was going off to college and I was staying home. After those four years in high school we proved everyone wrong about going out with each other, or at least that’s what we thought. Time passed and I had broken up with my high school boyfriend and I started dating another guy here at ECC for a few months. I never heard from Isaac once during that time, I was a bit upset but I didn’t pay attention to it. It wasn’t until February 12 that I was on Facebook and I got talking with Isaac again via chat that night. We were talking and asked about my boyfriend, I told him I didn’t have one and that I had given up on guys for the moment. We kept talking and talking and then I asked him â€Å"For April Fool’s we should put as our status that we’re going out†. It took him a few minutes to say â€Å"Why not actually make it a reality? † I was shocked! I swear at that moment I had an instant flashback of our childhood all the way through high school. I had waited for so long for that moment that I said yes, it also took me a while to respond back. At that moment he confessed that he had loved me since the end of sophomore year when we said goodbye to each other. I was so happy that everything went the way it did. Unfortunately he was away at school and I wouldn’t see him until our one month anniversary when he came home. I didn’t mind, I did not wait all that time in high school for us to finally be together as a couple and not have the relationship work. We changed our Facebook status that we were officially a couple. It was an explosion of â€Å"It’s about time! †, â€Å"I knew it! †, and â€Å"I told you it would happen eventually! † We didn’t care though because we were just happy that our dream had finally come true. A month passed and it was our one month anniversary. We went out to dinner and had an amazing time together. That same night he took me to his home and I met his entire family. Since then me and his family have gotten along very well and we are practically like family. We definitely enjoyed that week together but he had to go back and I wouldn’t see him until May. My birthday came along and it happened to fall on a Saturday, which was nice because I planned to have a party. Isaac drove all the way home just for my birthday and surprised me. He called me before and said that he had sent a present. Then at around five in the afternoon he called and said that my gift has arrived and I had to open the door, sure enough it was him with a bouquet of flowers. I cried of joy, no one had ever done something like that for me. It was an awesome way to celebrate my birthday. The relationship has been going very well, and I’m positive that it will continue to stay like that. It just comes to show that that myth about how dating your best friend is bad isn’t always true. It can happen to anyone, and yes it doesn’t work out for some people, but in my case it worked out for the better. As I said before, I don’t think we were meant to be best friends, just something more.

Comparitve Analysis of the Raven Tell Tale Heart by...

Comparative Analysis of the Tell Tale Heart and the Raven Edgar Allen Poe was the author of several daunting works of literature. Two examples of Edgar Allen Poes literature are The Tell Tale Heart and The Raven. If we compare these two works, one a short story and the other a poem, we will see that Poe shows great mastery of symbolism, as well as other forms of literary technique. In these two stories, many people would say that Poe uses the tales to reflect the way he perceives life in general. Poe makes obvious use of symbolism, metaphors and imagery within these two works of literature. Within the poem The Raven Edgar Allen Poe uses imagery, in many different forms. Imagery is words that are used to create a†¦show more content†¦It is about how a man should be happy that a beautiful young woman is dying. He should exalt the fact that the woman is going to a better place, also known as Paradise or Aidenn in this poem. Thus, the echoing of Lenore first hints to the reader that this Lenore represents Poes suffering wife, but in this poem, she is characterized as the speakers already dead wife. The reader knows that the speakers wife is already dead since later in the poem the speaker says he wants the raven to leave him in unbroken loneliness. That is, Poe is trying to imagine getting news of the death of his wife through the speaker in his poem so that when his wife does die, he will not be terribly traumatized. Later, the speaker hears more rapping at his door. This time when he opens it, he finds a raven so noble and majestic that it would even dare to perc h on Pallas Athenas, the Goddess of Wisdom and Wars, bust, or breast. The first question he asks the raven is what its name is since he believes it to be from the Nights Plutonian shore, which means a messenger of Ares, the God of the Underworld and dead. God Ares. The raven simply replies Nevermore and answers every question with this word. The ravens name as Nevermore also furthers the statement that it is a symbolization of death. At first the speaker makes himself believe that when the raven says nevermore, he is muttering the fact that

A Collection Of Social Analyses Following The World Wars

Philosophical Superbloom: A Collection of Social Analyses Following the World Wars The human race has made tremendous advancements at a staggering rate over the past half-century. These advancements have taken form through the forms of technology, arts, and philosophy, just to name a few. Yet, there remains the question of whether society as a whole has progressed or if a decline in social justice has been the unfortunate price that we have paid for advancement elsewhere. Through fascist regimes and two of the most devastating wars in modern history, the early nineteenth century has left many searching for explanations as to how we have allowed for such atrocities to take shape. Erich Fromm analyzes the individual’s eagerness for obedience in â€Å"The Individual in the Chains of Illusion.† Albert Camus implements a nihilistic and existential commentary in â€Å"The Myth of Sisyphus.† Jean-Paul Sartre stresses engagement within the individual in â€Å"Existentialism.† Sigmund Freud explores the natural hostility of human nature in  "Civilization and its Discontents.† Finally, Vladimir Lenin denounces the capitalist and imperialist ideologies that several nations have recently adopted in â€Å"Revolutionary Politics in a World at War.† These compositions are desperate attempts to deconstruct society and human nature to its core as a means to resolve global tensions. Obedience is a powerful tool that must be scrutinized in all instances. 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